Kenya Fashion Week 2025

A large-scale creative direction project for Kenya Fashion Week, spanning digital, print, and event environments, developed to give the brand a consistent visual identity across every touchpoint an attendee would actually encounter. The work extended beyond individual assets into the full event experience itself — signage and environmental design on-site, digital materials supporting promotion beforehand, and print collateral carrying the identity through to physical takeaways — all built to work as one unified system. Partway through the project, the event dates shifted with little notice, requiring the full body of work to be adapted and delivered against a compressed timeline without compromising on quality or consistency. The project was completed in full.